1. Choose .com
There are plenty of new domain name extensions available today, from the original .com, .net and .org to niche extensions like .pizza, .photography, and even .blog. We always recommend choosing a .com domain name.
While it can be tempting to come up with clever blog names using new extensions, .com is still the most established and credible domain name extension.
In our opinion, newer domain extensions like .ninja, .photography, and others can make your business appear less trustworthy.
Dot-com domains are the most memorable. Many users, especially those who aren’t as tech-savvy, will automatically type “.com” at the end of every domain without thinking about it.
If your website is something like jane.photography, and your users accidentally type in jane.photography.com, they will end up on an error page on photography.com website.
It’s smart to avoid that risk by sticking with .com.
Not to mention, most smartphone keyboards automatically have a .com button.
2. Use Keywords in Your Domain Name
3. Keep Your Domain Name Short
We recommend keeping your domain name under 15 characters. Longer domains are harder for your users to remember and will lead to typos.
4. Make Your Domain Name Easy to Pronounce and Spell
5. Keep it Unique and Brandable
For example, “Amazon.com” is a much more brandable name than “BuyBooksOnline.com.”
6. Avoid Hyphens in Domain Name
Hyphens can be a sign of spam domains which you do not want to be associated with.
7. Avoid Double Letters
For example, a domain like gooddelights.com will be more prone to typos, and result in lost traffic.
8. Leave Room to Expand
For example, a developer might choose a domain name like devpython.com, but then they may want to start blogging about other languages beside python. In that case, the domain might prevent you from attracting readers. New domain can be a frustrating process, and it can cause you to lose search rankings. That’s why it is important to pick a flexible domain name from the start.
9. Research Your Domain Name
Search for availabilty and trademarks.